Scott C. Margenau

What kind of grades does your web site get?

The good folks at HubSpot have an excellent tool to actually "grade" your web site. The tool measures how effective your professional web design site is in your industry and the general "webosphere". Not only does it look at the physical coding of your s... Read >

Marketing When You're Down

The battle of marketing in a down economy: Flee for the hills, or charge the hill? In uncertain economic times, you can choose to retreat or you can choose to prepare for what's ahead. When the economy turns around, those who are prepared and ready thei... Read >

The 4 "i's" of Marketing for Maximized Conversions

The 4 "i's" of Marketing for Maximized Conversions Want to Increase your Online and Offline Conversions? Remember your four "i's"! * Impress - So much value is perceived in seconds as clients interact with your online or offline brand. Many will decide... Read >

How Can Your Website Build Credibility and Drive Sales?

Follow the 5 Habits of Highly Effective Websites Highly Effective Habit #1: Upfront Strategic Planning Action without a plan is no better than a plan without action. We recommend you have both, of course. Your website plan should address important quest... Read >

Is Your B2B Site a Good Salesperson?

It's long been said that your Web site is like a virtual salesperson, telling potential clients about your company. In this economy, you must ensure your salespeople are at the top of their game and really understand your clients' needs. Your Web site, ac... Read >

Faith in Marketing?

Faith in Marketing? Start with Faith in your Brand We all have faith... in something. But "faith" and "marketing" are a pair of words you don't often see associated together. After all what is marketing? The American Marketing Association's new defini... Read >

Best Marketing ROI Strategies

Is helping others the best way to market your company? How social media can drastically affect your brand image, position and growth potential. There is a country song I sometimes hear called the Chain of Love by Clay Walker. It's a nice little story ... Read >

What does it cost to have a Web site professionally designed?

What does it cost to have a Web site professionally designed? Well that's a loaded question - and one of the most common ones in our industry. I'll try to tackle this question and give you the honest, straightforward answer you are looking for. Like an... Read >

Synchronizing your brand image with your customers' buying habits.

What do customers see when they interact with your brand? Are you projecting your ideas or taking the time to discover and listen to your customers' wants and needs? In order to achieve success in marketing, it is critical that your image and message are ... Read >

Branding & Marketing Defined, and how to fuse them together for maximum results

Simply put, your "brand" or corporate image is the impression formed at every point of contact with your prospects and clients. The dictionary definition of "branding" usually refers to the name and image of a product or service. However, in the busine... Read >

Setting an effective marketing budget

One of the most important decisions that a small to medium-sized business has to make is how much money to spend on a marketing budget. Prospects often ask, "How much should I spend on marketing?" The answer is, "It varies by industry and business size." ... Read >

Last day for Registration: Your Webinar Invitation: Join us for "INSIDER'S SECRETS: How to substanti

The Focus of This Webinar Will Be To Teach Business Owners, Executives and Managers: * How to maximize home page conversions for all personality types * Design your web site to be user-centric interactive (2.0) * SEO to boost home page rankings * Bui... Read >

Upcoming Webinar: Building and Promoting your Small Business Brand

ImageWork's Michael Delpierre will lead the team into a interactive Webinar which will address marketing and branding for small and medium businesses. With the economy slowing down it is essential to "out-market" your competition and make the customers ... Read >

Slow Economy? Keep on Marketing!

With consumers and businesses being hit with rising gas prices and a stagnant economy, it is easy to assume that we are either in a recession, or heading in that direction. Either way, you need to understand some key marketing facts to be sure that your b... Read >

7 Essential Homepage Tips to Ensure That Your Site Converts Traffic into Sales

Every company today has a website. But is your website compelling? Does it reach out to your potential customer base and convert traffic into sales? Well, It Should . . . On average, you have roughly seven seconds to get your message across before the... Read >